FITUR 2026 in Madrid: The International Tourism Fair Shaping Global Travel

Madrid, Spain – January 21–25, 2026 – The 46th edition of FITUR, the world-renowned International Tourism Fair, returned to Madrid, solidifying Spain’s position as a global tourism hub. FITUR 2026 brought together over 10,000 companies and more than 160 countries, showcasing the latest trends, destinations, and innovations in the travel industry.

✨ Key Highlights from FITUR 2026 in Madrid

📍 A Truly Global Tourism Event
FITUR 2026 in Madrid, Spain was a meeting point for tourism professionals worldwide. National and regional tourism boards, travel agencies, and hospitality brands presented cutting-edge travel experiences, from cultural tours to luxury and sustainable tourism. This fair remains essential for professionals looking to expand their reach and explore new markets in Europe and beyond.

🤝 Mexico: Partner Country of FITUR 2026
Mexico, as the Partner Country, delivered one of the largest and most immersive stands, highlighting its UNESCO World Heritage sites, eco-tourism, and cultural experiences. This collaboration strengthens tourism ties between Madrid, Spain, and Mexico, opening new business opportunities for travel operators and tour planners.

🎤 Innovation and Knowledge Exchange
The Knowledge Pavilion hosted over 200 sessions and 250 expert speakers, focusing on digital transformation in tourism, experiential travel, and industry trends. Madrid’s FITUR 2026 emphasized professional networking, helping tourism businesses adapt to new market demands.

🌱 Sustainability and Accessible Tourism in Madrid
Sustainable tourism was a core focus at FITUR 2026. The Community of Madrid introduced initiatives for accessible tourism, ensuring travel experiences are inclusive for all visitors. These efforts align with global trends toward environmentally responsible and socially inclusive tourism.

📈 Strong Professional Attendance
The fair recorded 52,000 professional visitors, with 55% from international markets, highlighting Madrid as a key platform for business networking in the travel sector. FITUR 2026 continues to be an essential event for tourism professionals seeking growth in Europe and Latin America.

🛫 FITUR 2026: What It Means for Tourism

For travel businesses, tour operators, and tourism boards, FITUR 2026 in Madrid showcased innovation, sustainability, and global collaboration. From Mexico’s partnership to sustainable travel initiatives, FITUR provides a roadmap for future tourism trends, positioning Madrid as a central hub for the international travel industry.

Cuba: A Must-Visit Destination Showcased at FITUR 2026

Cuba attracted significant attention at FITUR 2026 in Madrid, showcasing its top destinations for international travelers. From the historic streets and vibrant culture of Havana, the colonial charm of Trinidad, to the pristine beaches of Varadero, Cayo Santa María, and Cayo Coco, Cuba offers an unforgettable experience for every type of tourist. Exhibitors highlighted Cuba’s rich music and culinary traditions, tropical landscapes, and UNESCO World Heritage sites, positioning the island as a leading travel destination in the Caribbean. For travelers seeking a combination of culture, nature, and relaxation, Cuba continues to stand out as a premier Latin American destination.

Experience Authentic Cuban Hospitality in Casas Particulares

One of Cuba’s unique tourism offerings highlighted at FITUR 2026 in Madrid is the network of casas particulares, privately-owned guesthouses that provide an authentic Cuban experience. Staying in casas particulares in cities like Havana, Trinidad, or Cienfuegos allows travelers to immerse themselves in local culture, enjoy homemade Cuban cuisine, and connect with Cuban families. These accommodations offer a more personalized and affordable alternative to hotels, giving visitors the opportunity to experience everyday Cuban life while exploring the island’s top destinations. Casas particulares continue to be a key attraction for tourists seeking genuine cultural experiences in Cuba.